from the blog
Your web presence merits the same attention given to offline marketing efforts - it represents your company on the most readily accessible communications medium to date. A user-centered website improves your bottom line and must integrate with offline efforts.
Writing blog posts seems easy at first. Unless you are commissioned to write about something you have no interest in, the words flow forth. You have a lot to say, but the internet is a strange beast. All your beautiful thoughts are easily lost if you don’t cater to the needs of internet readers.